Our Coaches

“My goal is to help business owners break through their barriers and achieve extraordinary success.”

Ashley McCune

Ashley McCune is a distinguished business consultant and coach with over two decades of experience in corporate America. Her career is marked by diverse roles that have honed her broad and comprehensive skill set.

After earning her business degree, Ashley began her professional journey in a marketing role, quickly advancing to become President at Facilisgroup, a software provider in the promotional product industry. Here, she played a pivotal role in the company’s transition from private ownership to private equity, driving revenue growth by 127% and increasing profitability by 160%.

Beyond the boardroom, Ashley has led marketing initiatives on a non-profit board and spearheaded the ESG evolution for The Pebble Group. As the founder of Exec to Coach, she now leverages her extensive experience to guide business owners to achieve their full potential. Her reputation as a sought-after speaker on business leadership topics underscores her influence and reach.

Areas of Expertise:

  • Managing Family Businesses and Boards of Directors

  • New Business Development

  • Warehouse and Logistics Operations

  • Sale and Acquisition of Companies

  • Valuations

  • Compensation Structure and Planning

  • Financial Analysis

  • Marketing

  • Company Strategy

  • Hiring Key Personnel

“I have learned a lot over the past 30 years, both good and bad, and I am eager to share my knowledge to help companies and individuals achieve their goals and find balance in their lives.”

Chuck Fandos

With over 30 years of entrepreneurial success in the promotional products and software industries, Chuck Fandos stands as a distinguished Business Consultant and Coach. Splitting his time between St. Louis and Sarasota, Florida, Chuck brings a wealth of experience and a passion for guiding others to achieve their business goals.

Raised in St. Louis within the family restaurant business, Chuck learned the value of hard work early on. He holds degrees in Finance and Accounting from Miami University in Oxford, Ohio. His career began at Maritz Travel Company, coordinating corporate meetings and events globally. Later, he co-founded Gateway Promotions, which evolved into GatewayCDI, reaching $30 million in revenue and employing over 100 people before being sold to private equity in 2016 and rebranded as Brand Addition. Chuck also spent 15 years as owner and CEO of Facilisgroup, driving its growth from 5 to 200 corporate users, with over a billion dollars in sales processed through its software.

Chuck has served on numerous boards for private companies, universities, and the national Promotional Products Industry board. His extensive experience running businesses has honed his ability to coach others effectively.

Areas of Expertise:

  • Managing Family Businesses and Boards of Directors

  • New Business Development

  • Warehouse and Logistics Operations

  • Sale and Acquisition of Companies

  • Valuations

  • Compensation Structure and Planning

  • Financial Analysis

  • Marketing

  • Company Strategy

  • Hiring Key Personnel

“I am passionate about helping others achieve their full potential by sharing the insights and strategies I’ve gained from my journey. Together, we can break through barriers and achieve remarkable success.”

Chris Sinclair

Chris Sinclair is a dynamic entrepreneur, coach, and speaker, dedicated to helping others unlock their full potential. As Co-Founder of Brand Blvd, Orion Supply Company, Stoked Bio, and the Niagara Golf & Cycling Marathons, Chris has spearheaded initiatives that have raised over $1M for local charities. He holds a BA in Marketing from Niagara College and is a recipient of the Niagara College Distinguished Alumni Award.

Chris' expertise extends beyond leading his companies to success; he excels in mentoring entrepreneurs, managers, and sales leaders. Known for his ability to push others beyond their comfort zones, Chris inspires growth, resilience, and innovation. He attributes his achievements to the guidance of exceptional mentors, coaches, and leaders throughout his career.

In his personal life, Chris enjoys cycling, skiing, golf, fitness, and a variety of unique hobbies including creating epoxy river tables and mixology. He cherishes time with his wife Stephanie, their two young boys, Benjamin and Liam, and their rescue dog, Norman.

Areas of Expertise:

  • Building Great Culture

  • Executive Leadership

  • Sales Strategy

  • Marketing & Communications

  • Personal Integration Coaching

  • Speaking Engagements

“I am dedicated to leveraging my experience to help businesses navigate their toughest challenges and achieve extraordinary growth and success.”

Sheila Johnshoy

Sheila Johnshoy is a seasoned business consultant and strategist with over two decades of dynamic leadership within the B2B promotional products sector. Her commitment to organizational and personal development is evident in her extensive experience in remote leadership, successfully shaping high-functioning teams across diverse landscapes. She has been instrumental in leading four industry distributors to the top 40 distributor list, including Deluxe Corporation, Harland Clarke, ePromos, and Stran.

Sheila’s passion for growth and creativity has driven her career, marked by strategic resourcefulness and a merchant’s mindset. In her role as Chief Revenue Officer, Sheila spearheaded ePromos' growth from $17M to $60M and played a pivotal role in its successful sale. As COO of a public company, she oversaw Stran’s acquisition and integration of four companies.

She founded Sheila Johnshoy Consulting, leveraging her expertise to elevate clients ranging from tech startups to multi-million-dollar ecommerce distributors.  

Sheila lives in Minnesota and enjoys staying active with pilates, skiing and travel with friends and family

Areas of Expertise:

  • Business Development

  • Ecommerce

  • Marketing

  • Merchandising

  • Strategic Planning

  • Operations

  • Company Culture

“My mission is to use my decades of experience to help businesses conquer their challenges and realize their fullest potential.”

David Nicholson

David Nicholson is a seasoned business consultant and coach with a rich history of leading and guiding teams through challenging situations. Whether managing rapid growth, evaluating new markets and products, assessing M&A opportunities, or building next-level leadership teams, David's passion lies in helping businesses thrive and succeed.

Most recently, David served as President of Polyconcept North America, a leading supplier of branded and corporate merchandise. Under his leadership, the company transformed from a small regional business into a multi-national corporation with revenues exceeding $750 million. This growth was driven by strategic expansion efforts, including five successful acquisitions, significant market and product growth initiatives, and operational integration strategies.

David's accolades include being named ASI Person of the Year in 2012 and serving two terms on the PPAI Board. He has led three successful private equity transactions and possesses extensive experience in global product sourcing and supply chain management. As a former collegiate athlete, David brings a competitive spirit to both sports and business, staying active and passionately supporting his daughter's college hockey career.

Areas of Expertise:

  • M&A and Post-Merger Integration

  • Executive Leadership

  • Company Culture

  • Marketing

  • Sales Strategy

“My most satisfying accomplishments are those I’ve achieved with and for others. Wins partnered with employees and clients stand head and shoulders above my achievements as an individual. In joining the skilled, seasoned team at Exec to Coach, I hope to help our clients solve problems and reach their potential. ”

Tom Havens

Tom Havens is a 35-year ASI Industry veteran with a reputation for building strong sales teams, bringing high level creativity to clients, and inspiring others to succeed. As a longtime leader, founder, and owner of a sales driven business, Tom knows how to motivate, mentor, and help people and organizations reach their full potential.

Tom is passionate about all aspects of business development including strategy, tactics, and messaging. He’s as skilled at crafting compelling presentations as he is in developing a 5-year strategic plan or developing a marketing and sales plan to win clients and boost revenue. He is uniquely versed at bringing superior design and creative thinking to client solutions.

After 15 successful years in sales and sales management, Tom started Catalyst Marketing, Inc. in 1999. Emphasizing the power of creativity, design, and company culture, he soon reached $25 million in sales across five U.S. offices. Notable clients included Nike, T-Mobile, Starbucks, Nintendo, Top Golf, Starbucks, and Southwest Airlines. Catalyst was also voted one of ASI’s Best Places to Work.

In 2017, HALO Branded Solutions acquired Catalyst Marketing. Tom became the inaugural VP of Creative Services, a new HALO department. Tom developed great relationships with HALO’s sales teams and customers. Under his tenure, the Creative Department grew to over 30 designers and illustrators, whose skills were leveraged to win multiple RFP’s, new projects, and new clients. In 2023, Tom left HALO to start Havens Consulting to help owners, and sales and marketing leaders grow their businesses, create great cultures, and exceed their goals.

Areas of Expertise:

  • Business Development: strategy, messaging, tactics

  • Marketing: strategy, messaging, visuals, tactics

  • Creative/Design: strategy, aesthetics, content, visuals, ideation, RFPs

  • Company Culture: hiring, training, recognition, leadership, work environment

  • Sales Training

  • Public Speaking

““I enjoy being able to work with teams to identify their unique areas of opportunity to maximize growth at each touch point. It’s rewarding to be able to mentor leaders on how to raise your own personal bar and drive high-performing teams.””

Melissa Ralston

Melissa Ralston is a seasoned sales and marketing executive, advisor, and consultant with a proven track record of leading organizations through transformational change. Whether driving growth strategies, navigating M&A integrations, implementing operational improvements, or rebranding legacy companies, Melissa’s passion lies in helping businesses achieve sustainable success and articulate their value.

Most recently, Melissa founded MSPR Consulting, LLC, where she partners with clients to develop corporate strategies, enhance value creation, and ensure engagement across employees, customers, and key stakeholders. Her extensive experience includes leading go-to-market strategies for M&A integrations with combined revenues of $400 million, designing CRM and ERP roadmaps with measurable KPIs, and executing a corporate divestiture from a $2 billion publicly traded company to private equity ownership.

Melissa's accolades include being recognized as a Difference Maker and among the Top Women in Print & Promo by Promo Marketing, as well as earning a place on ASI's Power 50 list. She has served on boards and committees, including PPAI’s Board of Directors and ASI’s Editorial Advisory Council, and has been featured in publications like The New York Times and Tampa Bay Business Journal. She is also a frequent guest speaker and trend advisor.

Living in Florida, Melissa enjoys boating, spending time at the beach, and staying active outdoors. In her free time, she cherishes moments with her family, including her two teenage daughters and their spirited cockapoo.

Areas of Expertise:

  • M&A and Post-Merger Integration

  • Sales and Marketing Strategy

  • Change Management

  • Company Culture

  • Customer Experience Optimization

““I love guiding businesses through transformation by developing both their strategy and their people. Teaching leaders to think differently while building strong teams creates breakthrough results that last.””

Melyssa Hitchcock

Melyssa Hitchcock is a dynamic financial executive who transforms organizations through strategic thinking, collaborative leadership, and a holistic approach to business growth. With over 15 years of executive experience, she has consistently demonstrated an exceptional ability to unite teams, drive innovation, and create sustainable success across diverse business landscapes.

Melyssa founded Insight Advantage Group in 2023 with a mission to go beyond traditional consulting, partnering with clients to unlock their full potential. With a proven track record across a range of industries, she combines big-picture strategy with hands-on execution to help businesses tackle challenges and seize growth opportunities. Her experience spans from small businesses to Fortune 100 companies, where she’s excelled at building high-performing teams, implementing innovative processes, and creating environments where both organizations and individuals can thrive. Melyssa’s approach focuses on driving organizational excellence, identifying opportunities, and delivering transformative results that make a real impact.

Outside of her professional life, Melyssa values time spent with her husband and two sons, always seeking out new family adventures. Whether on the golf course, planning their next ski trip, or discovering new destinations, she enjoys creating lasting memories together.

Areas of Expertise:

  • Strategic Business Planning

  • Organizational Transformation

  • Team Development and Leadership

  • Performance Optimization

  • Mergers and Acquisitions Integration

  • Business Growth Strategy

  • Process Improvement

  • Cross-Functional Team Collaboration

  • Financial Management and Optimization

  • Talent Development and Mentoring